Study: Your Generosity Creates More Generosity and Empathy in Others

Standard

This is a reblog from reflectd

Human beings are social beings. The tendency to behave, talk and walk like others is what we call conformity, which has been documented in various studies.

It is believed that sociality is a product of evolution, meaning that we have had better chances of survival in groups than we have had on our own.

We may react strongly to social exclusion because we are social beings. Indeed, research has shown that the brain reacts to social exclusion and physical pain in very similar ways.

This means that conformity is a driving force. Have you ever wondered why some people follow other people who don’t stop for a red traffic light? They behave like the group, possibly by instinct.

We know that conformity can result in both prosocial and antisocial behaviors. But does conformity only happen at the behavioral level? It seems not.

A study by Nook and colleagues (2016) finds that when people behave generously, other people begin to behave more generously and feel more empathy as well.

In the study, people who observed generous charity donations donated more than those who observed stingy donations.

Moreover, the prosocial behavior generalized across behaviors and situations. The people who observed generous donations wrote more supportive notes to others at a later time point.

The sound of brains singing in tune

Mass suggestion: A way to save the world? 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: